Insights & Articles

Practical, opinionated writing on the marketing topics that move the needle.

Paid Search

2026-04-12

A clear-eyed comparison of the two largest paid search platforms, with guidance on when Microsoft Advertising is the smarter starting point.

SEO

2026-03-22

Everything you need to dominate local search in Portland and the broader Pacific Northwest in 2026.

Strategy

2026-02-18

A practical, math-driven framework for setting and defending a paid media budget — without guessing.

Content

2026-01-30

Multi-touch attribution, assisted conversions, and the honest case for patient content investment.