Insights

Notes from the studio.

Short, useful pieces on marketing for small businesses. No SEO bait, no listicles.

Paid Media · 6 min read

Why Microsoft Ads is quietly the best deal in paid search for local businesses

Lower CPCs, an older buying audience, and far less competition. Here's how we use it in 2026.

Brand · 4 min read

The brand book question we ask every new client

One simple question that tells you whether a business has a brand or just a logo.

Local · 5 min read

What "local SEO" actually means for a Charleston business

A practical checklist — no gimmicks, no link farms, no $99-a-month directories.

More writing coming soon. Want updates? Drop us a line.